andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
MGM Resorts International - "Universal Love" by ANDY Awards 2019

Filter results by

TitleUniversal Love
Agency
Campaign Universal Love
Advertiser MGM Resorts International
Brand MGM Resorts International
PostedApril 2019
Business Sector Transport, Travel and Tourism
Media Type Web Film
Length
AI Description The 'Universal Love' ad by MGM Resorts International, produced by McCann New York, is a vibrant celebration of diversity in love songs. The campaign highlights a new album featuring reimagined tracks with pronoun changes to emphasize inclusivity for LGBTQ+ couples. Artists like Bob Dylan, Kesha, and Valerie June contribute to this groundbreaking project. The video depicts various couples sharing heartfelt stories and joyful moments, underscoring the importance of representation in music. The visuals are colorful and modern, emphasizing the theme of universal acceptance and celebration of love. The ad promotes the album 'Universal Love: Wedding Songs Reimagined,' showcasing its availability on various platforms and the positive impact it has on culture and music. The emotional message centers on love, unity, and the breaking down of barriers.
Production Company
Agency Network
Holding Company
CCO North America
Co-CCO
Co-CCO
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Chief Production Officer
Executive Producer
Designer
Designer
President
EVP Executive Account Director
Account Director
Director of Social and Mobile
Chief Communications Officer
Chief Experience Marketing Officer
SVP Marketing Strategy
VP Brand Strategy
VP of Media
SVP of Public Relations
Executive Producer Patrick Milling Smith
Executive Producer
Executive Producer
Website Production
Sound Production
Sound Production
Animation/3D
Public Relations Agency