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ANDY Awards

Creative Award
New York, United States
Mars Wrigley Confectionery, Skittles - "Broadway the Rainbow" by ANDY Awards 2019

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TitleBroadway the Rainbow
Agency
Campaign Broadway the Rainbow
Advertiser Mars, Inc.
Brand Mars Wrigley Confectionery, Skittles
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The Skittles ad, titled "Broadway the Rainbow," features a comedic and surreal therapy session. A man, seemingly an actor, is speaking with his therapist about performing in a Skittles Broadway musical. He expresses anxiety over the unusual project. The conversation reveals that this apparent ad is not a traditional TV commercial but a live theater performance requiring audiences to buy tickets to attend. Adding to the comedic confusion, a scarecrow enters the scene, embodying the man's commercial anxieties. The ad plays out in a parody style, questioning the norms of advertising and performance. The ad concludes with the audience in a theater applauding the quirky play, showcasing Skittles as a vibrant and unconventional brand. The visuals are colorful and bright, aligning with Skittles' classic rainbow theme. The tagline reinforces this with the phrase, "Broadway the Rainbow, Taste the Rainbow."