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ANDY Awards

Creative Award
New York, United States
Mars Wrigley Confectionery, Skittles - "Broadway the Rainbow" by ANDY Awards 2019

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TitleBroadway the Rainbow
Agency
Campaign Broadway the Rainbow
Advertiser Mars, Inc.
Brand Mars Wrigley Confectionery, Skittles
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The Skittles advertisement titled 'Broadway the Rainbow' features a theatrical musical performance critiquing advertising itself. The setting alternates between a rehearsal space and a recording studio, where a diverse ensemble of performers engage in a lighthearted, catchy musical number. The song emphasizes how advertising permeates everyday life, blending irony with humor. The visuals focus on lively choreography, expressive singing, and a colorful atmosphere, consistent with Skittles' brand imagery. The cast, armed with Skittles packs, performs various dance routines and vocal harmonies, injecting playful energy and satire into the narrative. The commercial culminates in a declaration, 'Taste the Rainbow,' accompanied by vibrant visual effects of rainbows and Skittles.