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Creative Award
New York, United States
Mars Wrigley Confectionery, Skittles - "Broadway the Rainbow" by ANDY Awards 2019

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TitleBroadway the Rainbow
Agency
Campaign Broadway the Rainbow
Advertiser Mars, Inc.
Brand Mars Wrigley Confectionery, Skittles
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The ad 'Broadway the Rainbow' by Mars Wrigley Confectionery promotes Skittles in a unique way. Instead of a traditional broadcast, it features a live musical performed during the Super Bowl. Attendees at the Town Hall Theatre in New York experienced a satirical production poking fun at advertising. Michael C. Hall, dressed in a cat costume, played a conflicted character in a play that dissolves into chaotic commentary on marketing and brand culture. The musical, full of color and humor, satirizes Skittle’s iconic 'Taste the Rainbow' campaign, questioning the impact of advertising on society. The play includes scenes of a New York bodega set, quirky playbills, and a highly interactive audience experience. The performance also raised funds for Broadway Cares, Equity Fights AIDS, integrating philanthropy into this commercial spectacle.