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Creative Award
New York, United States
Mars Wrigley Confectionery, Skittles - "Broadway the Rainbow" by ANDY Awards 2019

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TitleBroadway the Rainbow
Agency
Campaign Broadway the Rainbow
Advertiser Mars, Inc.
Brand Mars Wrigley Confectionery, Skittles
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The Skittles ad 'Broadway the Rainbow' takes a fresh and unconventional approach to advertising by staging a Broadway musical dedicated entirely to critiquing the nature of advertising itself. Spotlights flicker across an urban theater setting where actors and audience engage comically with the theme. Various scenes showcase the musical's preparation, promotion, and reception, with ticket sales soaring despite—or because of—its self-deprecating narrative. By not airing during the Super Bowl, it positioned itself as a meta-advertisement. The vibrant colors, stage performances featuring mythical cats and whimsical visuals led to widespread media buzz, ultimately redefining traditional Super Bowl advertising strategies as outdated.