andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Lacoste - "Save our species" by ANDY Awards 2019

Filter results by

TitleSave our species
Agency
Campaign Save Our Species
Advertiser Lacoste
Brand Lacoste
PostedApril 2019
Business Sector Clothing
Media Type Web Film
Length
AI Description Lacoste's campaign 'Save Our Species' highlights an impactful conservation effort by replacing its iconic crocodile logo with ten endangered animals. In partnership with the International Union for Conservation of Nature (IUCN), the brand released a limited number of polo shirts matching the exact number of each species left in the wild — such as the Californian Condor, Sumatran Tiger, and Javan Rhino. The emotional appeal is in the stark visuals of these shirts, demonstrating the rarity of these animals. The ad presents interviews and comments from experts while emphasizing the urgency for conservation. Lacoste aims to raise awareness about endangered species through fashion, illustrating that small changes can make a big difference. By choosing style with a message, consumers are encouraged to embrace sustainability and support wildlife conservation.
Client management
Client management
Client management
Client management
Agency management
Agency management
Agency management
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Ad Assistant
Stategic planner
Production Company Producer
Production Company
Production Company Producer
Music