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ANDY Awards

Creative Award
New York, United States
KASIKORNBANK PUBLIC COMPANY LIMITED - "FRIENDSHIT" by ANDY Awards 2019

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TitleFRIENDSHIT
Agency
Campaign FRIENDSHIT
Advertiser KASIKORNBANK
Brand KASIKORNBANK PUBLIC COMPANY LIMITED
PostedApril 2019
Business Sector Banking, Finance, Law & Insurance
Media Type Web Film
Length
AI Description The ad titled "FRIENDSHIT" by KASIKORNBANK is set in Thailand and tells the story of a young woman's struggle with making friends in a new city. As she departs for Bangkok, her friend advises her to meet new people by discussing interesting topics. The journey is depicted visually through a bus ride, while the narrative unfolds with the dialogue emphasizing her difficulty in socializing and using technology as an introduction tool. She attempts to engage fellow students at a university, talking about subjects like Elon Musk and social media, showcasing her awkwardness and the challenge of starting conversations. Eventually, the K PLUS app becomes central as it helps her connect with people easily and efficiently, turning social interactions into meaningful friendships. The ad effectively uses humor and a relatable storyline to highlight the importance of communication and technology in modern friendship-making, set against the vibrant backdrop of urban life in Bangkok.
Chief Creative Officer
Executive Creative Director
Chief Executive Officer (CEO)
Managing Director
Chairman
Creative Director
Creative Director
Creative Group Head
Creative Group Head
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Group Client Service Director
Strategic Planning Manager
Head of Production
Agency Producer
Director
Production Company
Cinematography
Producer
Editor
Music Composer
Assistant Film Director
Production Manager
Film Art Director
Casting
Wardrobe / Stylist
Post Production
Colorist
Sound Engineer