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ANDY Awards

Creative Award
New York, United States
Johnson & Johnson - "Nurses Change Everything" by ANDY Awards 2019

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TitleNurses Change Everything
Agency
Campaign Nurses Change Everything
Advertiser Johnson & Johnson
Brand Johnson & Johnson
PostedApril 2019
Business Sector Hygiene & Personal Care Products
Media Type Web Film
Length
AI Description The ad titled "Nurses Change Everything" created by Johnson & Johnson and BBDO New York highlights the transformative power of nurses throughout history. It opens with scenes from the Crimean War where sanitary practices were introduced by nurses to prevent infections. The ad transitions to different historical periods, showcasing the ingenuity and compassion of nurses: from discovering the benefits of physical therapy during the polio epidemic to the healing power of sunlight for jaundice. It features powerful images of nurses embracing AIDS patients with compassion and using creative means to protect themselves during the Ebola outbreak, such as using garbage bags and duct tape. The ad concludes by showing a nurse helping a person with cerebral palsy regain their ability to communicate, emphasizing the profound impact of nursing care.