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ANDY Awards

Creative Award
New York, United States
John F. Kennedy Presidential Library and Museum - "Words Count" by ANDY Awards 2019

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Campaign Words Count
Advertiser John F. Kennedy Presidential Library and Museum
Brand John F. Kennedy Presidential Library and Museum
PostedApril 2019
Business Sector Transport, Travel and Tourism
Media Type Web Film
Length
AI Description The ad contrasts President Trump's frequent tweets with historical quotes from John F. Kennedy, introduced through a new initiative by the JFK Library. Modern media clips depict current discussions around political tweets, while presidential quotes are shared, emphasizing civility and sincerity. The ad underscores the importance of thoughtful communication from leaders. It features scenes of news broadcasts and JFK's quotes displayed as tweets, promoting an inspiring and responsible dialogue. The message emphasizes that over two-thirds of Americans weren't alive to hear JFK's words firsthand, highlighting the need for their continued resonance in today’s digital age.
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