JCDECAUX DO BRASIL - "The Route" by ANDY Awards 2019
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JCDECAUX DO BRASIL - "The Route"
- Brand: JCDECAUX DO BRASIL
- Country: Brazil
- Advertiser: JCDecaux
| Title | The Route |
| Agency | VML Brazil |
| Campaign | The Route |
| Advertiser | JCDecaux |
| Brand | JCDECAUX DO BRASIL |
| Posted | April 2019 |
| Business Sector | Media, Publishing & Production |
| Media Type | Web Film |
| Length | |
| AI Description | The ad starts by presenting the challenges of São Paulo's intense traffic, highlighting the difficulties faced by rescue teams in saving lives. It introduces an innovative solution by JCDecaux, leveraging digital billboards and an exclusive app that connects to ambulance GPS systems. The ad showcases the app's ability to send alerts to motorist via billboards, instructing them to clear the left lane for approaching ambulances. The video uses vibrant visuals of the bustling city at night, coupled with emotional narration stressing the life-saving potential of the system. Testimonials from key stakeholders, including ambulance drivers, emphasize the importance and effectiveness of this technology. Bright yellow visuals signify alertness and urgency, reinforcing the message of saving lives through innovation in traffic management. |
| Creative Vice President | Rafael Pitanguy |
| Creative Director | Rafael Pitanguy |
| Creative Director | Kleyton Mourão |
| Creative Director | Beto Rogoski |
| Creative Director | Felipe Pavani |
| Creative Director | Victor Sant´anna |
| Creative Team | Denon Oliveira |
| Creative Team | Flavio Cherem |
| Creative Team | Rafael Horta |
| Photographer | Toni Freder |
| Client Supervisor | Thaís Gordon |
| Client Supervisor | Claudio Mancini |
| Account Planner | Paulo Vita |
| Media Director | Glaucia Montanha |
| Technology and Innovation | BizSys Creative |
| Agency Production Team | Nicole Godoy |
| Agency Production Team | Camila Naito |
| Agency Production Team | Thaís Gordon |
| Agency Production Team | Anderson Rocha |
| Production Company Producer | Raiz Estúdio |
| Director | Wesley Aguiar |
| Cinematography | Pedro Viana |
| Art Director | Wesley Aguiar |
| Art Director | João Otávio |
| Executive Producer | João Otávio Lima |
| Executive Producer | Felipe Imperio |
| Production Company - Client Services | João Vitor Almeida |
| Production Company - Client Services | João Vitor Miro e Marina Celis |
| Assistant of Executive Production | João Vitor Almeida |
| Edition | Wesley Aguiar |
| Edition | Pedro Viana |
| Edition | Murilo Dantas |
| Animation/3D | André Finhana |
| Post Production | Victor Versolato |