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ANDY Awards

Creative Award
New York, United States
Getty Images - "Endless Stories" by ANDY Awards 2019

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TitleEndless Stories
Agency
Campaign Endless Stories
Advertiser Getty Images
Brand Getty Images
PostedApril 2019
Business Sector Photography
Media Type Web Film
Length
AI Description The ad, titled "Endless Stories," for Getty Images, begins with an overview of New York City, leading to a focus on the famed Madison Square Garden. It references March 8, 1971, highlighting the iconic boxing match between Ali and Frazier, marking Muhammad Ali's first loss and grabbing headlines globally. The ad moves to show various historical figures, including Frank Sinatra with a camera, emphasizing the multitude of untold stories captured and cataloged by Getty Images. Through nostalgic visuals, including digitized magazine covers and black-and-white footage, it presents the Getty Images archive as a treasure trove of rich, historical narratives. The ad notes an interactive web film allowing viewers to explore "Endless Stories," tying these narratives to the historic "fight of the century." The ad concludes with an invitation to explore more content on GettyImages.com, stressing the boundless possibilities in the archive.
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