CHANGE THE REF - "Posts Into Letters" by ANDY Awards 2019
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CHANGE THE REF - "Posts Into Letters"
- Brand: CHANGE THE REF
- Country: United States
- Advertiser: Change the ref
| Title | Posts Into Letters |
| Agency | Area 23 |
| Campaign | Posts Into Letters |
| Advertiser | Change the ref |
| Brand | CHANGE THE REF |
| Posted | April 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement "Posts Into Letters" by Change the Ref, produced by Area 23, brings attention to gun violence in the United States. It features the story of Manuel Oliver, who lost his son Joaquin in the Parkland shooting. By transforming social media posts into handwritten letters using Joaquin's handwriting, the campaign sends these powerful messages to Congress in a bid to enforce gun control laws. The ad shows the tangible letters being created and delivered, emphasizing the impact of handwritten communication. Emotional and poignant imagery of victims, bereaved families, and rally footage capture the raw emotions of loss, grief, and activism. The somber black-and-white visuals reinforce the seriousness of the issue, while highlighting the voices advocating for change. It concludes by noting the successful influence of these letters, as legislation gets signed into law. |
| Production Company | Great Guns |
| Chief Creative Officer | Fred Levron |
| Executive Creative Director | Tim Hawkey |
| Group Creative Director | Bernardo Romero |
| Creative Director | Jesse Kates |
| Creative Director | Andy Gerchak |
| Creative Director | Vincent Ng |
| Creative Director | Ronnie Caltabiano |
| Creative Director | Guillermo Aracena |
| Creative Director | Fabio Ozorio |
| Copywriter | Clay MacGuire |
| Art Director | Natasha Winter-Best |
| Creative technologist | Bill Hanff |
| Production Company Producer | Frank Laport |
| Production Company Producer | Kelsey Fitzgibbon |
| Production Company Producer | Elan Schoonmaker |
| Music Composer | Sawyer Garrity |
| Music Composer | Andrea Peña |
| Production Company Producer | Paul Vinges |
| Production Company Producer | Mark Fitzgerald |
| Production Company Producer | Neal Alexander |
| Production Company Producer | Sandy Alexander |
| Executive Producer | Thom Fennessey |
| Executive Producer | Laura Gregory |
| Director of Photography (DOP) | Chris Weatherly |
| Director | Christopher Neal |