carsales.com.au - "AutoAds" by ANDY Awards 2019
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carsales.com.au - "AutoAds"
- Brand: carsales.com.au
- Country: Australia
- Advertiser: Carsales.com.au
| Title | AutoAds |
| Agency | Clemenger |
| Campaign | AutoAds |
| Advertiser | Carsales.com.au |
| Brand | carsales.com.au |
| Posted | April 2019 |
| Business Sector | Car Dealers |
| Media Type | Web Film |
| AI Description | The ad campaign by carsales.com.au showcases an innovative way to advertise second-hand cars. The image features an assortment of characters and props in a lively, imaginative setting, including a man holding a bicycle, another standing with a crocodile, and a group with a wheelbarrow. This diverse cast highlights the unique and personalized nature of the AutoAds system. The tagline explains the campaign's goal: to give every second-hand car a one-of-a-kind commercial. The background consists of various framed car images, symbolizing the extensive selection and creativity involved in customizing advertisements. The campaign effectively communicates innovation and engagement, providing users with tailored video ads for their cars. |
| Chief Creative Officer | Ant White |
| Executive Creative Director | Glen Dickson |
| Creative Director | Chris Andrews |
| Creative Director | Garret Fitzgerald |
| Creative Director | Joe Hill |
| Senior Copywriter | Cameron Bell |
| Art Director | Sam Dickson |
| CHEP Films Producer | Elena Szymanski |
| CHEP Films Editing | Damian Capicchiano |
| CHEP Films Sound post-production | Matt Thompson |
| Creative technologist | Andy Stewart |
| Digital Producer | Sam Bury |
| CEO | Chris Howatson |
| Chief Operating Officer | Andrew Drougas |
| Account Director | Jess Hughes |
| Account Director | Sarah Newell |
| Account Planner | James Needham |
| Music | Loner Studio |
| Production Company | Guilty |
| Director | Tony Rogers |
| Production Company Producer | Jason Byrne |
| Production Company Producer | Rohan Timlock |