carsales.com.au - "AutoAds" by ANDY Awards 2019
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carsales.com.au - "AutoAds"
- Brand: carsales.com.au
- Country: Australia
- Advertiser: Carsales.com.au
| Title | AutoAds |
| Agency | Clemenger |
| Campaign | AutoAds |
| Advertiser | Carsales.com.au |
| Brand | carsales.com.au |
| Posted | April 2019 |
| Business Sector | Car Dealers |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement for carsales.com.au's AutoAds showcases an innovative, cloud-based platform capable of generating unique and polished car commercials for used cars in Australia. The video opens with a scenic view, emphasizing adventure as a theme throughout. It highlights how the platform can creatively combine listing data with numerous audio and video clips, ensuring each ad is distinct. Viewers are shown comedic and diverse car ad styles, including adventure and luxury themes. The ad humorously conveys the simplicity of the process for sellers, leading to increased sales. It concludes with the claim of generating a massive number of ads, breaking social media APIs, and ultimately reducing car sell times, demonstrating the platform's effectiveness and appeal. |
| Chief Creative Officer | Ant White |
| Executive Creative Director | Glen Dickson |
| Creative Director | Chris Andrews |
| Creative Director | Garret Fitzgerald |
| Creative Director | Joe Hill |
| Senior Copywriter | Cameron Bell |
| Art Director | Sam Dickson |
| CHEP Films Producer | Elena Szymanski |
| CHEP Films Editing | Damian Capicchiano |
| CHEP Films Sound post-production | Matt Thompson |
| Creative technologist | Andy Stewart |
| Digital Producer | Sam Bury |
| CEO | Chris Howatson |
| Chief Operating Officer | Andrew Drougas |
| Account Director | Jess Hughes |
| Account Director | Sarah Newell |
| Account Planner | James Needham |
| Music | Loner Studio |
| Production Company | Guilty |
| Director | Tony Rogers |
| Production Company Producer | Jason Byrne |
| Production Company Producer | Rohan Timlock |