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ANDY Awards

Creative Award
New York, United States
carsales.com.au - "AutoAds" by ANDY Awards 2019

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TitleAutoAds
Agency
Campaign AutoAds
Advertiser Carsales.com.au
Brand carsales.com.au
PostedApril 2019
Business Sector Car Dealers
Media Type Web Film
Length
AI Description The AutoAds campaign by carsales.com.au features a sequence highlighting the unique stories and features of second-hand cars available for purchase. Each segment profiles different models like Aaron's 1998 Daihatsu Terios and Georgia's 2006 Jeep Wrangler, emphasizing their history and potential for adventure. The visuals capture stunning landscapes, with mountains and seas, evoking feelings of exploration and freedom. Alongside shots of the cars' interiors and exteriors, the ad narrates personal experiences connected to the vehicles. The soundtrack is upbeat, aligning with the lively and connecting message. In one scene, a family vehicle, Jenny's 1992 Toyota Tarago, brings out a sense of nostalgia and togetherness. The ad concludes with the message that everyone can have a one-of-a-kind car experience through carsales.com.au.
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Senior Copywriter
Art Director
CHEP Films Producer
CHEP Films Editing
CHEP Films Sound post-production
Creative technologist
Digital Producer
CEO
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Account Director
Account Director
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Production Company
Director
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Production Company Producer