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ANDY Awards

Creative Award
New York, United States
AT&T - "The Shot" by ANDY Awards 2019

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TitleThe Shot
Agency
Campaign More For Your Thing
Advertiser AT&T Inc.
Brand AT&T
PostedApril 2019
Business Sector Internet Service Providers
Story We open on the waning seconds of a high school basketball championship. The ball is passed to Tommy, who looks for an open teammate. With everyone guarded, he reluctantly takes the shot. The ball bounces dramatically, then drops through the hoop. The crowd roars. Next we find Tommy alone in the locker room, the mood and tone much colder. Two men in black approach. “Forget about us, Tommy?” After a brief scuffle, Tommy is unmasked as an android. The men drag him away. With AT&T unlimited plans, you can watch everything from sports dramas to sci-fi.
Media Type Web Film
Length
AI Description The ad starts in a bustling high school gym during an intense basketball championship. Crowds cheer as the game reaches its climax. The ball is passed to a player named Tommy, who takes a crucial shot as the buzzer hits. The dramatic moment of the ball bouncing leads to a victorious basket, causing the crowd to erupt in applause and cheers.

Transitioning to a locker room scene, the mood shifts drastically. Tommy is alone when two ominous men in black suits approach, questioning if he’s forgotten them. A brief altercation leads to a shocking revelation: Tommy is unmasked as an android. The men forcibly take him away, implying he doesn't belong here.

The ad concludes with a narrator emphasizing AT&T’s unlimited plans, which allow viewers to seamlessly watch a variety of content – from sports dramas to sci-fi stories. The tagline suggests the breadth of content available with their service. The visual tone through dim lighting and dramatic angles enhances the suspenseful and unexpected twist, merging the everyday with the uncanny.
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CHIEF CREATIVE OFFICER BBDO WORLDWIDE
CHIEF CREATIVE OFFICER BBDO NEW YORK
Group Executive Creative Director
EXECUTIVE CREATIVE DIRECTORS
EXECUTIVE CREATIVE DIRECTORS
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CREATIVE DIRECTORS
Group Executive Producer
Executive Producer
Director of Integrated Production
Business Manager
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Account Supervisor
Director of Project Management
Communications Planning Director
President
OOH INVESTMENT
OOH INVESTMENT
Media Director
Brand Director
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Executive Producer
Director
Line Producer
Director of Photography (DOP)
Editing Company
Executive Producer
Head of Production
Editor
ASSISTANT EDITORS
ASSISTANT EDITORS
ASSISTANT EDITORS
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ECD
PARTNER
SENIOR EXECUTIVE PRODUCER
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