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AT&T - "The Bus"

BBDO New York New York, United States

Awards

24459

Brand: AT&T
Country: United States

Advertiser: AT&T Inc.

Title	The Bus
Agency	BBDO New York
Campaign	More For Your Thing
Advertiser	AT&T Inc.
Brand	AT&T
Posted	April 2019
Business Sector	Internet Service Providers
Media Type	Web Film
Length	91 seconds
AI Description	The advertisement follows a suspenseful and unexpected journey of a bus traversing a scenic mountain route. Initially calm, the bus ride is interrupted by road damage, leading to a sudden detour. The passengers, a diverse group of individuals, experience a mix of fear and uncertainty as they are instructed to move to the front of the bus for safety. The atmosphere shifts from tension to relief when the emergency cinematic scenario morphs into a spontaneous dance party. The passengers, who earlier appeared anxious, now express joy and laughter as music fills the air, transforming the dire situation into a celebration. The ad cleverly transitions from suspense to musical, emphasizing the diversity of experiences available through AT&T's unlimited plans, aligning the unpredictable bus ride narrative with the broad range of movies and entertainment offered by the brand. The ad concludes with the tagline "From suspense to musicals, get movies and more with AT&T unlimited plans."
Editing Company	Trim Editing
Audio Finishing	Sonic Union
Production Company	Biscuit Filmworks LA
CHIEF CREATIVE OFFICER BBDO WORLDWIDE	David Lubars
CHIEF CREATIVE OFFICER BBDO NEW YORK	Greg Hahn
Group Executive Creative Director	Matt MacDonald
EXECUTIVE CREATIVE DIRECTORS	David Povill
EXECUTIVE CREATIVE DIRECTORS	David Cuccinello
CREATIVE DIRECTORS	Kevin Mulroy
CREATIVE DIRECTORS	Dan Kenneally
Group Executive Producer	Julie Collins
Executive Producer	Jessica Coccaro
Director of Integrated Production	David Rolfe
Business Manager	Ashley Lipham
Managing Director	Doug Walker
Managing Director	Rachel Nairn
Senior Director	David McKenzie
Account Supervisor	Allie Knill
Director of Project Management	Colin Vidika
Communications Planning Director	Mac Russell
President	Ralph Pardo
OOH INVESTMENT	Vanessa Hartley
OOH INVESTMENT	Kat Hamilton
Media Director	Andres Torrente
Brand Director	Tim Switzer
Production Company	SomeSuch X Anonymous
Founding Partner	Tim Nash
Executive Producer	Nicky Barnes
Director	Daniel Wolfe
Line Producer	Tom Martin
Director of Photography (DOP)	Tom Townend
Editing Company	Cosmo Street Editorial
Executive Producer	Maura Woodward
Head of Production	Anne Lai
Editor	Tom Lindsay
ASSISTANT EDITORS	Alex Morales
ASSISTANT EDITORS	Ben Elkaim
ASSISTANT EDITORS	Habin Semaan
Telecine Company	Framestore London
Telecine Artist	Simon Bourne
Production Company Producer	Chris Anthony
Special Effects / VFX	Kevin
ECD	Tim Davies
PARTNER	Tim Davies
SENIOR EXECUTIVE PRODUCER	Sue Troyan
Special Effects / VFX	Jami Schakel
Music	Barking Owl
Sound Design Company	Barking Owl
Music Composer	Atticus Ross
Music Composer	Jacob Plasse
Sound Designer	Morgan Johnson
Executive Producer	Kelly Bayett
Creative Director	Kelly Bayett
	Steve Rosen
	Mike Marinelli
	Paul Weiss
Production Company Producer	Justine Cortale
Production Company Producer	Pat Sullivan
Production Company	Revolver Amsterdam