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Argent - "Coal Drops Yard"

Droga5 London, United Kingdom

Awards

12288

Brand: Argent
Country: United Kingdom

Advertiser: Argent

Title	Coal Drops Yard
Agency	Droga5
Campaign	Coal Drops Yard
Advertiser	Argent
Brand	Argent
Posted	April 2019
Business Sector	Transport, Travel and Tourism
Media Type	Outdoor/Out of Home
AI Description	The ad is part of a promotional campaign for Coal Drops Yard, a new shopping and dining destination at King's Cross, London. It features a vivid outdoor billboard with a collage of graphics emphasizing the vibrant, artistic nature of the location. The board showcases colorful and iconic images that include architectural motifs, abstract art, and fashion elements. Phrases such as 'stores', 'dining', and 'culture' are prominently displayed, hinting at the diverse experiences available. The campaign highlights the area's cultural significance and positions it as a modern and innovative destination.
Chief Creative Officer	David Kolbusz
Art Supervisor	Chris Chapman
Designer	Tom Mattison
Designer	Matteo Alabiso.
Account Director	Rebecca Lewis
Account Director	Ella Clay
Account Manager	Callum Raines
Production Company Producer	Goldie Robbens
Production Company Producer	Monika Andexlinger
Line Producer	Manon Rees.
Strategist	Searsha Sadek
Typeface	Colophon Foundry
Photographer	Rosie Matheson
Photographer	Flora Maclean
Photographer	Straton Heron
Photographer	Catherine Losing
Photographer	Aleksandra Kingo
Photographer	Maisie Cousins
Photographer	Martin Parr
Photographer	Iwona Pinkowicz
Photographer	John Sturrock
Illustrator	Jay Cover
Illustrator	Jack Sachs
Illustrator	Alva Skog
Illustrator	Nicolas Burrows
Illustrator	Kyle Platts
Illustrator	Lucy Kirk
Illustrator	Charlotte Trounce
Illustrator	Sophy Hollington
Illustrator	Zoë More O
Illustrator	William Luz
Illustrator	Dan Woodger
Visual Artist	ManvsMachine