Apple - "Welcome Home" by ANDY Awards 2019
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Apple - "Welcome Home"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Welcome Home |
| Agency | TBWA\Media Arts Lab |
| Campaign | Welcome Home |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | "Welcome Home" by Apple creatively showcases the transformative power of the HomePod. Directed by Spike Jonze, the ad features a woman, played by FKA twigs, unwinding after a long day by listening to music. As the beat of Anderson.Paak's "Til It's Over" fills the room, her surroundings magically transform, stretching and expanding into colorful, vibrant patterns. The living room becomes a dynamic, immersive space reflecting her emotional journey. The advertisement blurs lines between reality and fantasy, displaying a sense of freedom and delight as the music and visual elements combine to create an almost alternate reality. The ad has been highly lauded as a masterstroke in creative advertising, seamlessly integrating technology, art, and human emotion. |
| Media Agency | OMD USA |
| Production Company | MJZ |
| Chief Creative Officer | Brent Anderson |
| Creative Director | Arnau Bosch |
| Art Director | Robbin Ingvarsson |
| Copywriter | Kako Mendez |
| Executive Director of Content Production | Brian O'Rourke |
| Executive Producer | Chris Perry |
| Senior Producer | Kirsten Larson |
| Director | Spike Jonze |
| Executive Producer | Eriks Krumins |
| Director of Photography (DOP) | Hoyte Van Hoytema |
| Special Effects / VFX | Janelle Croshaw |
| Ryan Heffington | |
| Edit | Final Cut New York |
| Editor | Jeff Buchanan |
| Artist | Anderson Paak |
| Music Composer | Michael Uzowuru |
| Music Composer | Jeff Kleinman |
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