Apple - "Welcome Home" by ANDY Awards 2019
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| Title | Welcome Home |
| Agency | MJZ |
| Campaign | Welcome Home |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | The ad, titled 'Welcome Home,' features FKA Twigs as she dances through a vividly colorful and surreal set that seems to expand and contract around her. Directed by Spike Jonze, the ad showcases incredibly intricate choreography that aligns perfectly with the dynamic music. As Twigs moves, her environment responds to her every gesture, creating a fluid interplay between human movement and technology. The set features a rich tapestry of colors and geometric designs that blur the lines between reality and art. The choreography is both expressive and innovative, emphasizing creativity and freedom of movement. Behind-the-scenes clips show the collaborative effort in crafting the visual spectacle, emphasizing the seamless integration of dance, music, and set design. It's a celebration of artistic expression, facilitated by modern technological mastery. |
| Media Agency | OMD USA |
| Production Company | MJZ |
| Chief Creative Officer | Brent Anderson |
| Creative Director | Arnau Bosch |
| Art Director | Robbin Ingvarsson |
| Copywriter | Kako Mendez |
| Executive Director of Content Production | Brian O'Rourke |
| Executive Producer | Chris Perry |
| Senior Producer | Kirsten Larson |