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ANDY Awards

Creative Award
New York, United States
Amazon Prime Video - "Lucifer" by ANDY Awards 2019

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TitleLucifer
Agency
Campaign Great Shows Stay With You
Advertiser Amazon
Brand Amazon Prime Video
PostedApril 2019
Business Sector TV/Radio Programs & Stations
Story NR
Media Type Web Film
Length
AI Description The ad portrays a young man watching the show 'Lucifer' on a laptop, seemingly at home in a dimly lit room. The tagline 'Whenever you're faced with a choice, ask yourself the question. What would Lucifer do?' suggests the show’s influence on everyday decisions. The setting transitions to a supermarket and a nighttime urban street, highlighting different stages of his day. As episodes unfold in common situations — at home, shopping, and at a nightclub — interference from acquaintances like his mother humorously disrupts, emphasizing the show's impact and the character's rebellious style. The ambiance oscillates between ordinary and mischievous, enhanced by the combination of dim lighting and the character's contemplative expressions, alluding to the essence of the TV series. "Great shows stay with you" captures the ad's core message.
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