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ANDY Awards

Creative Award
New York, United States
Alfa Romeo - "Make Room for Alfa" by ANDY Awards 2019

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TitleMake Room for Alfa
Agency
Campaign Make Room for Alfa
Advertiser Alfa Romeo
Brand Alfa Romeo
PostedApril 2019
Business Sector Automotive
Media Type Web Film
Length
AI Description The ad features a man named Shawn introducing his Mercedes, emphasizing its advanced features like automatic stopping and navigation. He jovially describes its intelligence in a humorous tone. The visual cuts show him enjoying a lobster roll near his car and driving with evident satisfaction, highlighting the luxury and convenience. Towards the end, the scene transitions to a striking view of an Alfa Romeo driving stylishly along a winding road, illustrating its dynamic performance. The ad concludes with the Alfa Romeo logo and hashtag, suggesting a new level of sophistication and a call to 'make room' for this vehicle.
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