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ANDY Awards

Creative Award
New York, United States
Amazon Prime Video - "Outlander" by ANDY Awards 2019

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TitleOutlander
Agency
Campaign Great Shows Stay With You
Advertiser Amazon
Brand Amazon Prime Video
Date of First Broadcast/Publication 2018 / 10
Business Sector Online Leisure & Entertainment Services
Story NR
Media Type Television
Length
AI Description The advertisement for Amazon Prime Video features a couple engaged in daily life activities while bonding over the TV series Outlander. It showcases various scenarios including relaxing at home, grocery shopping, and enjoying dinner. The visual narrative emphasizes their close relationship and shared interests, particularly in the TV show. The scenes switch from cozy home settings, where they watch episodes on a big screen, to more public locations like grocery stores and parks, where their affection is evident. The progression of their relationship parallels their journey through the episodes, symbolizing the immersive and connecting power of engaging stories. Emotional dialogues about taking chances on love accompany these scenes, adding depth to the viewing experience. The recurring onscreen text highlights different episode numbers, emphasizing binge-watching. The ad concludes with the tagline 'Great shows stay with you,' and the Prime Video logo, underlining the service's role in delivering meaningful content.
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