Nike - "Dream Crazier" by ANDY Awards 2019
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Nike - "Dream Crazier"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Dream Crazier |
| Agency | Wieden + Kennedy |
| Campaign | Dream Crazier |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Sportswear |
| Media Type | Television |
| Length | |
| AI Description | The Nike 'Dream Crazier' ad, produced by Wieden + Kennedy in 2019, celebrates women's empowerment in sports. It highlights female athletes pushing boundaries in marathons, boxing, basketball, and tennis. The ad contrasts societal labels against women's achievements, urging viewers to embrace being 'crazy'. Through various sports scenes, it emphasizes determination, resilience, and courage. Captions describe women's challenges and triumphs, aligning with the evocative soundtrack. Featuring iconic sports figures, the ad culminates in the powerful message, 'Show them what crazy can do,' and underscores Nike's phrase, 'Just do it.' |
| Editing Company | Joint Editorial House |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Copywriter | Alex Romans |
| Copywriter | Emma Barnett |
| Art Director | Alex Romans |
| Art Director | Emma Barnett |
| Broadcast Producer | Shelley Eisner |
| Production Coordinator | Cole Davenport |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Head of Production | Matt Hunnicutt |
| Head of Production | Mike Davidson |
| Business Affairs | Emily Kahn |
| Business Affairs | Laura Caldwell |
| Director of Business Affairs | Amber Lavender |
| Group Brand Director | André Gustavo |
| Brand Director | Luiza Prata Carvalho |
| Brand Manager | Tim Carpenter |
| Brand Executive | William Frazier |
| Gloal Group Strategy Director | Andy Lindblade |
| Brand Strategy Director | Nate Goldberg |
| Global Media Director | Daniel Sheniak |
| Media Director | Reme DeBisschop |
| Associate Media Director | Emily Graham |
| Media Supervisor | Stephanie Campbell |
| Media Planner | Vivian Zhang |
| Assistant Media Planner | James Ramseur |
| Designer | Rob Mumford |
| Retoucher | Frazer Goodbody |
| Creative Manager | Zilla Peoples |
| Traffic Manager | Tim Bell |
| Traffic Manager | Marie Hernandez |
| Production Company | Somesuch |
| Managing Director | Sally Campbell |
| Managing Director | Tim Nash |
| Director | Kim Gehrig |
| Executive Producer | Nicky Barnes |
| Line Producer | Suzie Grenne-Tedesco |
| Director of Photography (DOP) | James Laxton |
| Head of Production | Laura Hegarty |
| Production Supervisor | Courtney Nolen |
| Assistant Producer | DeeAhna Hernandez |
| Editor | Peter Wiedensmith |
| Assistant Editor | Vanessa Yuille |
| Assistant Editor | Trevor Schulte |
| Assistant Editor | Kristy Faris |
| Actor / Celebrity | Serena Williams |