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ANDY Awards

Creative Award
New York, United States
Lacoste - "Save Our Species Packaging" by ANDY Awards 2019

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TitleSave Our Species Packaging
Agency
Campaign Save Our Species
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2018 / 2
Business Sector Clothing
Media Type Packaging, Branding & Design
AI Description The 'Save Our Species' campaign by Lacoste features a limited edition polo shirt packaged in a minimalist box. Instead of the iconic crocodile, the shirts display logos of various endangered species, creating a statement on wildlife conservation. The packaging includes illustrations and information about each species, highlighting their risks of extinction. Designed in a clean, modern aesthetic, the project symbolizes the brand's commitment to CSR by raising awareness and encouraging public action. Through this initiative, Lacoste effectively merges fashion with a crucial message about conservation and endangered species protection.
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