andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
John Lewis & Partners - " The Boy and the Piano" by ANDY Awards 2019

Filter results by

Title The Boy and the Piano
Title (original language)The Boy & the Piano
Agency
Campaign The Boy & The Piano
Advertiser John Lewis
Brand John Lewis & Partners
Date of First Broadcast/Publication 2018 / 11
Business Sector Department Stores, Supermarkets
Tagline Some gifts are more than a gift
Philosophy John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Media Type Television
Length
Soundtrack ‘Your Song’ Elton John
AI Description The John Lewis ad narrates the transformative journey of Elton John, underscored by his iconic track 'Your Song.' The visuals commence with Elton in his living room, playing the piano beside a warmly lit Christmas tree. It's a sentimental journey back through his career, showcasing moments on stage, in the recording studio, and at jubilant parties, each reflecting his life's pivotal episodes. The storyline ultimately reaches his childhood, portraying the instant he unwraps a piano gift from his grandmother, marking the inception of his musical odyssey. Each scene, drenched in nostalgia and warmth, emphasizes the influence of the piano on his life and career. The tagline, "Some gifts are more than just a gift," encapsulates the overarching theme of the ad, highlighting not only the lasting impact of a meaningful gift but also the emotions of love and gratitude intertwined with it. The ad closes with the John Lewis & Partners logo, enveloped in a sense of enduring warmth and emotional connection.
Post Production
Music Supervision
Editing Company
Customer Director
Marketing Director
Head of Brand & Social Marketing
Senior Brand Marketing Manager
Brand Marketing Manager
Brand Marketing Manager
Senior Social Manager
Chief Creative Officer
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Chief Executive Officer (CEO)
Chief Production Officer
Managing Partner
Business Director
Account Director
Account Manager
Executive Strategy Director
Senior Planner
Senior Producer
Assistant Producer
Digital Producer
Project Manager
Interactive Partner
Social Media Director
Senior Content Planner
Head of Integrated Production
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Legal Counsel
Legal Counsel
Media Agency
Chief Executive Officer (CEO)
Executive Director, Head of Planning
Head of Retail
Client Business Director
Client Account Manager
Production Company
Director
Executive Producer
Producer
Production Manager
Production Assistant
Director of Photography (DOP)
Production Designer
Prosthetics
Costume
Hair and Makeup
VFX Executive Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Colorist
Sound Design, Mix and additional Music Production
Audio Producer
Editor
BTS