andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Ben & Jerry's - "The Unbreakable Rainbow" by ANDY Awards 2019

Filter results by

TitleThe Unbreakable Rainbow
BriefA giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise.
Agency
Campaign Unbreakable Rainbow
Advertiser Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Brand Ben & Jerry's
PostedNovember 2018
Business Sector Food
Story In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Story (original language) In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.
Media Type Case Study
AI Description The ad begins by recounting the history of a rainbow sculpture in Warsaw, which became a symbol for LGBTQIA+ rights. Despite its peaceful message, it was repeatedly set on fire and eventually removed due to protests from far-right groups. The video includes dramatic footage of the burning sculpture and public demonstrations, highlighting the intensity of the opposition it faced. Transitioning to 2018, Ben & Jerry's, in collaboration with activist groups, reinstalls the rainbow as a water-light hologram, making it 'unbreakable.' The new installation symbolizes resilience and support for diversity, as it can't be physically destroyed. Crowds gather, capturing the moment on their phones, as the campaign garners international media attention, emphasizing love and support for the LGBTQIA+ community. The ad concludes with a powerful message of solidarity and Ben & Jerry’s long-standing support for LGBT rights since 1978.
Executive Creative Director
Creative Director
Art Director
Copywriter
Designer
Account Director
Account Manager
Account Management
Managing Director
Managing Director
Strategy/Planning
PR Director
Photographer
Digital Strategist
Event producer
Community Manager
PR manager