Ben & Jerry's - "Unbreakable Rainbow" by ANDY Awards 2019
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Ben & Jerry's - "Unbreakable Rainbow"
This ad is part of the ACT Responsible Collection
- Brand: Ben & Jerry's
- Country: Poland
- Advertiser: Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
| Title | Unbreakable Rainbow |
| Agency | 180heartbeats + JvM |
| Campaign | Unbreakable Rainbow |
| Advertiser | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Brand | Ben & Jerry's |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Human Rights |
| Story | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Media Type | Ambient |
| AI Description | In a captivating night scene in Warsaw's Saviour Square, a radiant holographic rainbow arches over the street. The vibrant colors of red, orange, yellow, green, blue, indigo, and violet illuminate the area, casting a bright glow against the darkness. This stunning installation is a testament to love and equality, capturing attention and symbolizing resilience. Originally a controversial sculpture, this new water-light hologram version cannot be destroyed. It stands as an unbreakable symbol of LGBTQIA+ rights and freedom, evoking emotions of hope, acceptance, and unity. The prominent logos of Ben & Jerry's and their partners, along with impactful social media reactions and views, emphasize the widespread influence and support of this meaningful campaign. |
| Executive Creative Director | Mikołaj Sadowski |
| Creative Director | Martin Winther |
| Art Director | Pablo Dominguez Agregan |
| Copywriter | Mateusz Gaca |
| Designer | Marek Kaleta |
| Account Director | Łukasz Deoniziak |
| Account Manager | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Managing Director | Marcin Gaworski |
| Managing Director | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Photographer | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
More ads from 180heartbeats + JvM
The Unbreakable Rainbow
- BRAND:
- Ben & Jerry's
- AGENCY:
- 180heartbeats + JvM