Vicks - "Every Child Deserves the #Touchofcare - One in a Million" by ANDY Awards 2019
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Vicks - "Every Child Deserves the #Touchofcare - One in a Million"
This ad is part of the ACT Responsible Collection
- Brand: Vicks
- Country: Singapore
- Advertiser: Procter & Gamble
| Title | Every Child Deserves the #Touchofcare - One in a Million |
| Agency | Publicis Singapore |
| Campaign | #TouchOfCare |
| Advertiser | Procter & Gamble |
| Brand | Vicks |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Media Type | Television |
| Length | |
| AI Description | The Vicks ad, titled 'Every Child Deserves the #TouchOfCare - One in a Million,' tells the compelling story of an adopted girl living with Ichthyosis, a rare skin condition. The narrative highlights the challenges and triumphs of her life and the unconditional love provided by her adoptive mother. The ad features scenes of family life, care routines, and joyful moments, underlining that her condition is part of life, not her identity. The ad closes with a powerful message about adoption motivated by love and care, and it encourages viewers to embrace differences and offer compassion. The overarching theme is that love can create a family regardless of biological ties. |
| Marketing Manager | Ritu Mittal |
| Chief Creative Officer | Ajay Thrivikraman |
| Agency Producer | Lolita Ham |
| Agency Producer | Deepa Limaye |
| Brand Director | Maithreyi Jagannathan |
| Account Manager | Natalie VanderVorst |
| Account Manager | Prachi Partagalkar |
| Account Manager | Jessica Geli |
| Account Manager | Maninder Bali |
| Production Company | OffRoad Films |
| Director | Anand Gandhi |