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ANDY Awards

Creative Award
New York, United States
HBO - "Westworld: The Maze" by ANDY Awards 2019

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TitleWestworld: The Maze
Agency
Campaign Westworld: The Maze
Advertiser HBO
Brand HBO
Date of First Broadcast/Publication 2018
Business Sector Media, Publishing & Production
Media Type Digital
Length
AI Description This digital ad for "Westworld: The Maze" begins with a voiceover narrating the conclusion of Westworld's second season, creating intrigue and engagement. It introduces a groundbreaking voice-interactive game for Amazon Alexa, allowing fans to explore the show's world using only voice commands. The use of 36 voice actors, a rich script, and multiple story paths create an immersive experience. The aesthetic is dark and futuristic, combined with Western undertones. Viewers see both cinematic shots of the Westworld environment and technical elements like sound wave graphics. The ad highlights the innovative fusion of storytelling and technology, enticing fans to delve into this interactive adventure. The Maze has been described as "ambitious" and "immersive," setting a new precedent for voice-driven entertainment.
Agency Network
Holding Company
Production Company
Production Company (additional)
Head of Marketing
SVP, Digital Media & Marketing
VP, Digital and Social Media
Director, Digital & Social Media Content
Manager, Digital & Social Media Content
Coordinator, Digital & Social Media Content
Coordinator, Digital & Social Media Content
Director, Digital Production
Digital Producer
Director, Digital & Social Media
Associate Manager, Digital & Social Media
Coordinator, Digital & Social Meda
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Designer
Art Director
Copywriter
Head of Integrated Production
Executive Producer
Producer
Associate Producer
Motion Designer
VP, Director Business Affairs
Account Director
Account Supervisor
VP, Head of Innovation
Editor