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ANDY Awards

Creative Award
New York, United States
Xfinity Mobile - "Data Into Dollars" by ANDY Awards 2019

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TitleData Into Dollars
Agency
Campaign Data Into Dollars
Advertiser Xfinity
Brand Xfinity Mobile
Date of First Broadcast/Publication 2018
Business Sector Consumer Electronics & Audio-Visual
Media Type Digital
Length
AI Description The ad highlights the cost of mobile data usage while streaming videos on platforms like YouTube. It opens with the message about high data costs accompanied by visual representations such as videos of basketball highlights, YouTubers, and video game reviews, all tagged with dollar amounts indicating their cost in data usage. The ad effectively equates streaming videos to spending money, creating awareness about uncontrolled data use. It contrasts the message of costly data with Xfinity Mobile's affordable offerings, emphasizing savings. The visual style is a blend of real-life images and bold typography, creating a dynamic feel.