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ANDY Awards

Creative Award
New York, United States
Getty Images - "Endless Stories" by ANDY Awards 2019

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TitleEndless Stories
Agency
Campaign Endless Stories
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication 2018 / 6
Business Sector Photography
Media Type Web Film
Length
AI Description The advertisement by Getty Images, titled "Endless Stories," opens with shots of New York City, zooming into Madison Square Garden on March 8, 1971. This was the venue where Muhammad Ali faced Joe Frazier in a boxing fight called the "Fight of the Century." The ad uses black-and-white footage to convey the weight of history, showcasing not only the boxing match but also cultural icons like Frank Sinatra, capturing images ringside, highlighting the iconic nature of the event. Attention is given to the political and social atmosphere of the time, with scenes of protests and famous figures like Richard Nixon. The narrative emphasizes that the story extended beyond the boxing ring, touching on issues of race, fame, and ideology. It ends by underscoring the power of photography to capture endless stories, enticing viewers with the visuals Getty Images can provide, and emphasizing that every image from that night has unlimited tales to tell.
Partner CCO
Executive Creative Direction
Digital Creative Director
Digital Creative Director
Copywriter
Copywriter
Art Director
Designer
UX Designer
MOTION DESIGN
MOTION DESIGN
Photography / Illustration
Production Company
Direction
Image research
Executive Director
Executive Production
Executive Production
Executive Production
Production Coordination
Production Coordination Rogério Maestro
Editing Company
Editing Company
Editing Company
Post Production
Colorist
Sound Production Punch Audio
Production Company Producer
Account Manager
Coordination
Agency TVC Production
Agency TVC Production
Agency TVC Production
Digital Production
Technology Director
Project Manager
Account Planner
Accounts Services
Account Manager
Account Manager
Account Manager
Media Director
Media Director
Business Intelligence
Business Intelligence
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager