Kasiskornbank - "Friendshit" by ANDY Awards 2019
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Kasiskornbank - "Friendshit"
- Brand: Kasiskornbank
- Country: Thailand
- Advertiser: KASIKORNBANK
| Title | Friendshit |
| Agency | Grey Thailand |
| Campaign | Friendshit |
| Advertiser | KASIKORNBANK |
| Brand | Kasiskornbank |
| Posted | May 2018 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool. This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it. A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible. |
| Media Type | Television |
| Length | |
| AI Description | The ad follows a socially awkward girl who struggles to make friends after moving to a new city. Despite her attempts to engage with classmates, she fails to connect until she mentions the K PLUS banking app. The humorous narrative highlights the transformation from isolation to being noticed, as everyone becomes interested in her because of the app. Visually, the ad uses a mix of classroom and outdoor settings, reflecting a youthful and relatable style. The dialogues are a mix of Thai and English, focusing on technology and connection. |
| Production Company | Hub Ho Hin Bangkok |
| Chairman | Thor Santisiri |
| Chief Executive Officer (CEO) | Subbaraju Alluri |
| Chief Creative Officer | Jureeporn Thaidumrong |
| Managing Director | Kanaporn Hutcheson |
| Executive Creative Director | Asawin Phanichwatana |
| Creative Director | Thanyaluck Pongacha |
| Copywriter | Sorrasak Thummakosol |
| Copywriter | Shanya Jiwachotkamjorn |
| Copywriter | Warumpa Laoprasert |
| Copywriter | Natcha Jantararotai |
| Art Director | Vanalee Kraivaree |
| Group Client Service Director | Nichanan Thunduan |
| Strategic Planning Director | Jongkoch Dusittanakarin |
| Head of Production | Kanoksak Kanchanachutha |
| Agency Producer | Nattakit Wongpakorn |