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ANDY Awards

Creative Award
New York, United States
Campaign Against Living Miserably (CALM) - "#Project84" by ANDY Awards 2019

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Title#Project84
Agency
Campaign #Project84
Advertiser Campaign Against Living Miserably (CALM)
Brand Campaign Against Living Miserably (CALM)
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Case Study
Length
Market United States
AI Description The ad for #Project84 highlights the alarming statistic that 84 men in the UK take their own lives each week, making it the biggest killer of men under 45. This impactful campaign by CALM involves the unveiling of 84 life-size sculptures of men on the rooftop of ITV buildings, each representing a man who lost his life to suicide. These sculptures aim to stop people in their tracks and provoke discussion on the topic of male suicide and mental health. The piece is a collaborative effort involving families who have lost loved ones to suicide and street artist Mark Jenkins. The campaign garnered significant media attention and increased CALM helpline activity by 34%.
CALM CEO
Campaigns Director
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Project Manager
Production Company Producer
Digital Producer
Account Planner
Business Director
Account Director
Account Executive
Designer
Social Content Creative