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ANDY Awards

Creative Award
New York, United States
Campaign Against Living Miserably (CALM) - "#Project84" by ANDY Awards 2019

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Title#Project84
Agency
Campaign #Project84
Advertiser Campaign Against Living Miserably (CALM)
Brand Campaign Against Living Miserably (CALM)
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Case Study
Length
Market United States
AI Description The #Project84 campaign for Campaign Against Living Miserably (CALM) aims to raise awareness about the alarming rates of male suicide in the UK. The centerpiece is an evocative installation of 84 sculptures, symbolizing the 84 men who die by suicide every week in the UK. These life-size figures, crafted by artist Mark Jenkins, were displayed on the ITV building in London, creating a powerful, visible reminder of the issue. The campaign incorporates interviews and storytelling from bereaved families, aiming to initiate a societal conversation on a topic often shrouded in stigma. The haunting visuals and poignant messages highlight the urgency of addressing mental health issues, encouraging public discourse and political attention. With broad media coverage, #Project84 effectively brings the hidden crisis into the public eye, aiming for both awareness and action.