AIG Japan - "#DiversityIsStrength" by ANDY Awards 2019
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AIG Japan - "#DiversityIsStrength"
This ad is part of the ACT Responsible Collection
- Brand: AIG Japan
- Country: Japan
- Advertiser: AIG Japan
| Title | #DiversityIsStrength |
| Agency | TBWA\HAKUHODO |
| Campaign | #DiversityIsStrength |
| Advertiser | AIG Japan |
| Brand | AIG Japan |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Web Film |
| Length | |
| AI Description | The #DiversityIsStrength campaign by AIG Japan showcases an inspirational message against discrimination, highlighting the power of diversity and unity through the sport of rugby. The ad features the All Blacks and Black Ferns teams arriving at a stadium in Osaka, Japan, greeted by a jubilant crowd. The visual narrative emphasizes teamwork, strength, and togetherness as players and fans come together to challenge and overcome the metaphorical adversary of discrimination. The rainbow motif symbolizes inclusivity, merging into a united black as a tribute to the team colors and a metaphor for strength in diversity. With a mix of close-ups of players in their iconic black uniforms, energetic cheering from fans, and aerial views of the vibrant stadium, the ad creates a compelling visual spectacle. Key moments include players fastening their rainbow-infused jerseys, underlining AIG's message of unified strength. Accompanied by motivational commentary, the ad culminates in a call to action, inviting everyone to "join the team" and stand against discrimination. |
| Production Company | AOI Pro. Inc. |
| Creative Director | Shuhei Tsuji |
| Copywriter | Peter Souter |
| Copywriter | Tomoko Kasugai |
| Art Director | Yosuke Sugioka |
| Account Planner | Kei Tominaga |
| Account Planner | Hideyuki Kobayashi |
| Chief Creative Officer | Kazoo Sato |
| Designer | Kana Takarada |
| Account Director | Kei Kaneko |
| Account Director | Head of Digital Design |
| Art Director | Keisuke Shimizu |
| Account Supervisor | Kasumi Shimada |
| Account Supervisor | Keisuke Egamim |
| Account Supervisor | Mami Konisho |
| Strategic Planner | Yoku Ishida |
| Creative Director | Takahiro Hosoda |
| Strategic Planning Director | Keita Kawakatsu |
| Strategic Planning Director | Chigusa Ogasawara |
| Director | Hisashi et |
| Director of Photography (DOP) | Justin Brown |
| Production Company Producer | Keisuke Mizusako |
| Production Company Producer | Masahiro Kawaguchi |
| Production Company Producer | Jun Yoshikawa |
| Production Company Producer | Riki Sakai |
| Production Manager | Taisuke Konaka |
| Production Manager | Koichiro Narita |
| Production Manager | Wataru Ode |
| Production Manager | Takehiro Yamada |
| Production Manager | Maki Komiya |
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