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ANDY Awards

Creative Award
New York, United States
Campaign Against Living Miserably (CALM) - "#Project84" by ANDY Awards 2019

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Title#Project84
Agency
Campaign #Project84
Advertiser Campaign Against Living Miserably (CALM)
Brand Campaign Against Living Miserably (CALM)
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Case Study
Length
Market United States
AI Description The '#Project84' campaign by CALM and adam&eveDDB addresses the issue of male suicide in the UK. It features 84 statues erected on the ITV building in London to symbolize the 84 men who die by suicide each week. These statues, crafted by bereaved families, stand solemnly above the urban skyline, delivering a strong visual representation of loss and the silence surrounding this issue. The campaign, with its stark imagery against the backdrop of a cityscape, aims to ignite conversation and awareness, turning a statistic into a poignant human story. Interviews with campaign spokespersons emphasize the need for dialogue and the significant impact of this innovative approach in engaging the public.