andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Campaign Against Living Miserably (CALM) - "#Project84" by ANDY Awards 2019

Filter results by

Title#Project84
Agency
Campaign #Project84
Advertiser Campaign Against Living Miserably (CALM)
Brand Campaign Against Living Miserably (CALM)
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television
Length
Market United States
AI Description The #Project84 ad opens with close-up shots of individuals sharing their personal losses due to suicide. Their testimonies are raw and emotional, emphasizing the unexpected and life-altering impact of male suicide. The background is minimalistic, keeping the focus on the people and their stories. Told with somber sincerity, the ad highlights the statistic that 84 men take their lives every week. It closes with the urgent message that this is unacceptable and calls for action. The music is understated, allowing the voices of those affected to remain the central focus, creating a powerful call to awareness and community solidarity.