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ANDY Awards

Creative Award
New York, United States
AT&T - "Binge" by ANDY Awards 2019

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TitleBinge
Agency
Campaign More For Your Thing
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication 2018 / 3
Business Sector Consumer Electronics & Audio-Visual
Media Type Television
Length
AI Description The AT&T ad titled "Binge" by BBDO New York highlights the television and streaming services of DirectTV. It features a man sitting comfortably, expressing exaggerated amazement, suggesting a humorous take on the benefits of binge-watching. The ad focuses on the concept of customer satisfaction, with clear graphics highlighting DirectTV’s top rating in customer satisfaction. The visual style is modern and minimalist, with the man dressed casually in a sweater, conveying a relaxed and inviting atmosphere. The tagline "Binge to Your Heart's Content" encourages viewers to indulge in their favorite shows.
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