andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Lacoste - "Save Our Species (French)" by ANDY Awards 2019

Filter results by

TitleSave Our Species (French)
Title (original language)Save Our Species
Agency
Campaign Save Our Species
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2018 / 2
Business Sector Clothing
Media Type Web Film
Length
AI Description The Lacoste "Save Our Species" ad uses minimalistic visuals and a clear white background, focusing on a collection of iconic polo shirts. The classic green crocodile logo is replaced with embroidery of endangered animals. Through the ad, different species are showcased on the shirts, each representing a specific number of remaining individuals in the wild. The ad stresses the importance of conservation through strong visual emphasis on the substitution of the Lacoste crocodile with representations of species like the Kakapo, Gibbon, and Saola. The ad aligns with ecological commitment by supporting the International Union for Conservation of Nature (IUCN).
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director Assistant
Strategic Planner
Agency Producer
Production Company
Production Company Producer
Music DEMON