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ANDY Awards

Creative Award
New York, United States
Lacoste - "Save Our Species" by ANDY Awards 2019

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TitleSave Our Species
Title (original language)Save Our Species (anglais)
Agency
Campaign Save Our Species
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2018 / 2
Business Sector Clothing
Media Type Web Film
Length
AI Description The Lacoste 'Save Our Species' ad focuses on the importance of wildlife conservation. It cleverly replaces its iconic crocodile logo with the images of ten endangered species on its classic polo shirts, such as the Burmese Roofed Turtle and the Javan Rhino. Each species illustrated on the shirt represents the limited number of the animal remaining, signifying the rarity and urgent need for conservation. The video invites viewers to buy these limited edition polos to help protect wildlife. The white backdrop and green text emphasize simplicity and clarity, while aligning with the brand's elegant and iconic style. The campaign, in collaboration with IUCN, raises awareness for wildlife protection.
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