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ANDY Awards

Creative Award
New York, United States
AT&T - "More For Your Thing" by ANDY Awards 2019

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TitleMore For Your Thing
Agency
Campaign More For Your Thing
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication 2018 / 2
Business Sector Consumer Electronics & Audio-Visual
Media Type Television
Length
AI Description The AT&T ad titled 'More For Your Thing' by BBDO New York emphasizes personal interests and hobbies. It showcases scenes of people indulging in various activities like binge-watching popular shows such as Game of Thrones and Westworld, experimenting with food like avocados, engaging in sports, playing video games, and using virtual reality. Dynamic cuts reflect excitement and individuality. A humorous sequence includes a playful nod to a goat, referencing the term 'GOAT' (Greatest of All Time). The scenes seamlessly transition between different hobbies highlighting AT&T's offerings of more entertainment, internet, and unlimited plans, supporting all kinds of personal 'things.' The ad ends with colorful animations of the words 'Your Thing' transforming into 'Our Thing,' emphasizing AT&T's commitment to personalization.
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