Vicks - "Learning to Love" by ANDY Awards 2019
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Vicks - "Learning to Love"
This ad is part of the ACT Responsible Collection
- Brand: Vicks
- Country: Singapore
- Advertiser: Procter & Gamble
| Title | Learning to Love |
| Agency | Publicis Singapore |
| Campaign | #TouchOfCare |
| Advertiser | Procter & Gamble |
| Brand | Vicks |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Web Film |
| Length | |
| Market | Philippines |
| AI Description | The Vicks ad "Learning to Love" revolves around the story of a man named Hernando who adopts a baby amidst difficult circumstances. Set in an urban community, the ad captures Hernando's daily struggles as he deals with societal judgment and his own challenges. Despite initial difficulties, Hernando grows to love and care for the child as his own, demonstrating empathy and perseverance. The surroundings are portrayed with authenticity, showing colorful yet raw visuals of the neighborhood life. The narrative builds to a heartfelt conclusion, illustrating the bond between Hernando and his adopted child, emphasizing that everyone deserves a touch of care. The ad concludes with a poignant message about love and acceptance. |
| Chief Creative Officer | Ajay Thrivikraman |