Vicks - "Generations of Care #TouchOfCare" by ANDY Awards 2019
Filter results by
Vicks - "Generations of Care #TouchOfCare"
This ad is part of the ACT Responsible Collection
- Brand: Vicks
- Country: Singapore
- Advertiser: Procter & Gamble
| Title | Generations of Care #TouchOfCare |
| Agency | Publicis Singapore |
| Campaign | #TouchOfCare |
| Advertiser | Procter & Gamble |
| Brand | Vicks |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Web Film |
| Length | |
| Market | India |
| AI Description | This Vicks ad, titled "Generations of Care," tells the heartwarming story of a transgender woman, Gauri Sawant, who adopts and raises a young orphan girl, Gayatri. Through Gayatri's eyes, we learn about her hardships and the loving care provided by her adoptive mother. Despite being rejected by her biological family, Gauri gives Gayatri a stable, supportive environment, emphasizing the universal right to love and care. The ad raises awareness about transgender rights and acceptance, showing Gauri as a compassionate and strong figure. It concludes with the message that every individual deserves the touch of care, illustrating Vicks' commitment to seeing beyond traditional roles and definitions of family. The visuals capture everyday life in India, combining emotional depth with social impact. |