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ANDY Awards

Creative Award
New York, United States
Ministry of Public Health, Afghanistan - "Immunity Charm" by ANDY Awards 2018

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TitleImmunity Charm
Agency
Campaign Immunity Charm
Advertiser Ministry of Public Health Afghanistan
Brand Ministry of Public Health, Afghanistan
PostedApril 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The ad showcases the innovative approach to improving vaccination rates in Afghanistan through the 'Immunity Charm.' It highlights the country's severe challenges, including high infant mortality rates and low vaccination completion due to traditional biases and illiteracy. The solution presented is a simple yet culturally resonant bracelet, the Immunity Charm. Each bead on the bracelet represents a specific vaccine, added as the child receives it, making the child's immunization history visible and easily trackable. The ad emphasizes the charm's dual role: respecting cultural beliefs while serving practical healthcare needs. Vibrant images of local communities, doctors, and children demonstrate the charm's impact, fostering enthusiasm in healthcare by transforming ancient systems into modern solutions. Voices of medical professionals underline excitement and effort towards extending this practice across more provinces, making immunization an integrated tradition.
National Creative Director and Copy writer
Marketing Director and Senior VP
Creative Director, Art Director
Account Director
Creative Team
Medical Advisor