PFLAG Canada - "Destination Pride" by ANDY Awards 2018
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PFLAG Canada - "Destination Pride"
- Brand: PFLAG Canada
- Country: Canada
- Advertiser: PFLAG Canada
| Title | Destination Pride |
| Agency | FCB/SIX |
| Campaign | PFLAG Canada |
| Advertiser | PFLAG Canada |
| Brand | PFLAG Canada |
| Posted | April 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In celebration of the 40th anniversary of the iconic LGBT rainbow flag, PFLAG Canada shed some light on a major problem facing the LGBT community: international travel safety. Destination Pride reminds us that international travel can be more dangerous for the LGBT community. The organization gathered data on key safety indicators and represented the safety level of each indicator with one of the flag’s bands of color. Before leaving the country, travelers can get a quick, visual safety snapshot of destinations around the world. Until the world is safe, Destination Flag helps navigate this one. |
| Media Type | Others |
| Length | |
| AI Description | The 'Destination Pride' ad from PFLAG Canada celebrates the 40th anniversary of the LGBT Pride flag, highlighting the challenges LGBT travelers face worldwide. Using vibrant colors and engaging visuals, the ad illustrates an innovative mobile platform that provides safety metrics for international destinations. The narrative reflects on the Pride flag's history and reimagines it as a tool for safety, representing equality and acceptance levels of destinations. Clips show diverse global landscapes, protests, and social media activity related to LGBT rights. The ad's emotional appeal lies in advocating for universal acceptance and providing digital tools to help LGBT travelers navigate safely. |
| Special Effects / VFX | Alter Ego |
| Associate Creative Director | Dave Laing |
| Associate Creative Director | Krystle Mullin |
| Art Director | Devon Williamson |
| Copywriter | James Ly |
| Experience Designer | Patrick Stolk-Ramaker |
| Associate Design Director | Stuart Thursby |
| Art Director | Allan Mah |
| Account Director | Shalta Dicaire Fardin |
| Account Director | Andrea Barrett |
| Project Manager | Ashley Whitaker |
| Project Manager | Khizra Arshad |
| Director of Technology | Madara Ranawake |
| Developer | Dov Atlin |
| QA | Peter Panchine |
| EVP Strategy | Anna Percy-Dove |
| Strategy Director | John Fung |
| Strategist | Zac Matheson |
| Strategy Coordinator | Mike Conte |
| Data Analytics Manager | Andrew Yang |
| Data Technology | Lina Vaisman |
| President | Andrea Cook |
| VP Managing Director | Elizabeth Sellors |
| VP Operations | Grace McCann |
| Print Producer | Joyce Jackson |
| Print Producer | Chris Costa |
| Production Coordinator | Amy Nguyen |
| Production Company Producer | Lindsay Hann |
| Editor | David Rodriguez |
| User Experience | Kristy Pleckaitis |
| Front End Developer | Heung Lee |
| Front End Developer | Jonathan Sanford |
| Animation Director | Edward Deng |
| Creative Director | Eric Whipp |
| Executive Producer | Cheyenne Bloomfield |
| Sound Design Company | Grayson Matthews |
| Music Director | Mark Domitric |
| Audio | Kelly McCluskey |
| Sound Design Company | Laura Titchner |
| Sound Design Company | Ben Swarbrick |
| Public Relations | Shannon Stephaniuk |
| Media Agency | Initiative Media |
| President | Helen Galanis |
| Director of Content Marketing | Katherine Fera |
| Head of Data & Technology | Jacob Ciesielski |
| engineer | Vlad Nikolic |
| Casting | Shasta Lutz |
| Executive Creative Director | Ian Mackenzie |
| QA Analyst | Labdhi Deliwala |