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ANDY Awards

Creative Award
New York, United States
John Lewis - "Moz the Monster" by ANDY Awards 2018

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TitleMoz the Monster
Agency
Campaign John Lewis
Advertiser John Lewis
Brand John Lewis
PostedApril 2018
Business Sector Retail, Distribution & Restaurants
Media Type Others
Length
Soundtrack "Golden Slumber" The Beatles (Performed by Elbow)
AI Description The "Moz the Monster" advertisement by John Lewis tells a touching Christmas story about a young boy who befriends a friendly monster living under his bed. The ad utilizes the enchanting music of "Golden Slumber" by The Beatles, performed by Elbow, which enhances the emotional and comforting vibe. Set in a cozy atmosphere, the visuals highlight the warm relationship between the child and Moz, the monster. As the narrative unfolds, the boy experiences both excitement and joy with his nocturnal companion until eventually, the monster helps him prepare for a better sleep. As part of a larger campaign, the advertisement generated significant public engagement, including social media buzz, heartfelt merchandise, and even charity events. John Lewis's flagship stores embraced the theme, transforming their decorations and offering special editions of "Moz the Monster" products. The imaginative story and the captivating soundtrack create a memorable holiday advertisement, promoting the themes of friendship and festive cheer.
Editing Company
Marketing Director
Brand & Social Marketing
Brand Marketing Manager
Group Chief Creative Officer
Chief Creative Officer
Group Executive Creative Director
Copywriter
Art Director
Chief Strategy Officer
Planning Partner
Chief Executive Officer (CEO)
Business Director
Account Director
Account Manager
Production Company Producer
Media Company
Chief Executive Officer (CEO)
Client Business Director
Production Company Partizan
Director
Executive Producer
Production Company Producer
Production Manager
Line Producer
Director of Photography (DOP)
Production Designer
Post Production
VFX Executive Producer
Production Coordinator
Special Effects / VFX
Special Effects / VFX
VFX Executive Creative Director
Creative Director
2D Lead
3D Lead Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
Colorist
Music Supervision Leland Music
Sound Design Company Factory
Sound Design and Mix
Editor
Interactive Partner
Social Media Director
Social Media Expert
Social Media Manager
Lead Interactive Producer
Lead Interactive Producer
Project Manager
Designer
Design Company
Head of Production Brett Kelsey
Post Production
Production Company Producer
Editor
Editor
Editor
Motion Graphic Designer
Motion Graphic Designer
Interactive Designer
Sound Design Company
Digital Producer STINK Studios
Interactive Development
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Customer Director
Music Supervision
Music Supervision
Assistant Producer
Head of Design
Executive Director, Head of Planning
Head of Retail
Head of Integrated Production