P&G - "P&G- Love Over Bias" by ANDY Awards 2018
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P&G - "P&G- Love Over Bias"
- Brand: P&G
- Country: United States
- Advertiser: Procter & Gamble
| Title | P&G- Love Over Bias |
| Agency | Wieden + Kennedy |
| Campaign | P&G |
| Advertiser | Procter & Gamble |
| Brand | P&G |
| Posted | April 2018 |
| Business Sector | Household Products & Maintenance |
| Media Type | Others |
| Length | |
| AI Description | The P&G 'Love Over Bias' ad conveys a powerful message of love overcoming prejudice. It features diverse children facing various challenges, such as a young girl in a bedroom with aspirations visibly seen in her posters, a boy running towards someone significant through a rainy day, and a young athlete on a snow-covered mountain. Mothers appear in supportive roles, showcasing their unwavering belief in their children’s dreams, whether it’s helping them dress for a competition or giving reassuring hugs. The soundtrack, 'Ooh, Child,' amplifies an uplifting and hopeful tone, enhancing the visual storytelling. The ad concludes with heartfelt messages like 'Imagine if the world could see what a mom sees' and '#LoveOverBias,' acknowledging the role of mothers in nurturing the strength to rise above biases. The ad is a celebration of the love and courage that drive individuals to achieve their dreams despite societal obstacles. |
| Executive Creative Director | Mark Fitzloff |
| Creative Director | Susan Hoffman |
| Art Director | Patty Orlando |
| Production Company Producer | Hayley Goggin Avila |
| Account Manager | Trish Adams |
| Account Manager | Marcelina Ward |
| Account Manager | Ebony Francis |
| Strategist | David Terry |
| Business Affairs Manager | Anna Beth Nagel |
| Managing Director | Mindy Goldberg |
| Director | Alma Ha |
| Executive Producer | Melissa Culligan |
| Head of Production | Megan Murphree |
| Line Producer | Chris Leggett |
| Director of Photography (DOP) | Matthias Koenigswieser |
| Editor | Lisa Gunning |
| Assistant Editor | Nick O |
| Post Production | Leah Carnahan |
| Special Effects / VFX | Saint |
| Creative Director | Rob Trent |
| Flame Artist | Dave Stern |
| Flame Artist | Michael Vaglienty |
| Special Effects / VFX | Kristina Theogersen |
| Executive Producer | Helen Park |
| Executive Producer | Sara Matarazzo |
| Sound Designer | Noah Woodburn |
| Production Company Producer | Jen Milano |
| Mixer | Jeff Payne |
| Assistant Mixer | Jordan Meltzer |
| Executive Producer | Melissa Elston |