EITB - "YOURNALIST" by ANDY Awards 2018
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EITB - "YOURNALIST"
- Brand: EITB
- Country: Spain
- Advertiser: EITB
| Title | YOURNALIST |
| Agency | The Cyranos // McCann |
| Campaign | YOURNALIST |
| Advertiser | EITB |
| Brand | EITB |
| Posted | April 2018 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad for EITB's app 'Yournalist,' created by The Cyranos // McCann in 2018, highlights the issues of misinformation and news bias. It emphasizes the speed at which media must operate, often leading to errors. The narrative discusses how Yournalist uses Shazam-like technology, combined with IBM's Watson, to provide a balanced view of news stories by showing diverse coverage angles. Visuals include split screens with media logos, highlighting how different platforms can show varying perspectives. The ad stresses the importance of countering misinformation with reliable technology, encouraging the audience to seek truth through multiple sources, rather than settling for skewed narratives. The sleek app design is portrayed against a clean, modern backdrop, reflecting a commitment to innovation and clarity. |
| Executive Creative Director | Pablo Colonnese |
| Executive Creative Director | Head of Digital Design |
| Creative Director | David Fernández |
| Creative Director | Joaquín Espagnol |
| Creative Art | Eduard Cubel |
| Creative Copy | Jaume Rufach |
| Creative Copy | Matías López Navajas |
| Creative Art | Diego Alonso Rodríguez |
| Creative Art | Junior Creative |
| Production Manager | Alba Riart |
| Agency Producer | Patricia Franquesa Ruiz |
| Agency Producer | Head of Digital Design |
| Agency Producer | Head of Client Services |
| Office Manager | Natàlia Chillón |
| Technology Director | Xavi Tribó |
| Executive Producer | Olga Duerto |
| Director | Jerome |
| Post Production | Artic |
| Editor | Jorge Yúdice |