Verena International Co., Ltd. - "Capture" by ANDY Awards 2018
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Verena International Co., Ltd. - "Capture"
- Brand: Verena International Co., Ltd.
- Country: Thailand
- Advertiser: Verena International Co., Ltd.
| Title | Capture |
| Agency | McCann Worldgroup Thailand |
| Campaign | Verena International Co., Ltd. |
| Advertiser | Verena International Co., Ltd. |
| Brand | Verena International Co., Ltd. |
| Posted | April 2018 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Others |
| Length | |
| AI Description | The advert presents a humorous take on unofficial police checkpoints in Thailand. It opens with captions highlighting the arbitrary nature of such stops. A massive capsule splits open, revealing an officer who interacts with passing vehicles. Stopping a driver, the officer demands to see the contents, discovering trays of fatty meat, which he objects to. A comedic exchange follows, focused on preventing 'fat' from entering, illustrating the absurdity of dietary enforcement by law. The ad transitions to introduce Chitosan, a dietary supplement by Verena, promoting it as an aid in controlling fat and oil intake. The recognizable product name and brand are revealed humorously, ending with a visual of the supplement bottle. |
| Production | Phenomena |
| Chief Executive Officer (CEO) | Yupin Muntzing |
| Executive Creative Director | Wichian Thongsuksiri |
| Creative Director | Suramanas Juntima |
| Group Business Director | Jirapa Birasiriwatana |
| Account Director | Rasrin Akkaranunkorranich |
| Director | Thanonchai Sornsriwichai |
| Production Company Producer | Panida Ngamsompong |
| Managing Director | Suthawan Trachoo |